Case Study: How NXT LVL Gaming Runs Miami's Top Sim Racing Center

The Challenge

Like many sim racing venues, NXT LVL Gaming faced a common challenge: customers would have a great first experience, but many wouldn't return. The venue had excellent equipment, a great location, and passionate staff—but turning one-time visitors into regular customers required more than just a good first impression.

The team identified several specific challenges:

• No way to automatically follow up with customers after their visit
• Leaderboards existed but didn't drive engagement between visits
• Staff spent hours manually launching sessions on each rig
• Building community was difficult without a central communication hub
• Corporate events required extensive manual coordination

The Solution

NXT LVL Gaming implemented Multitap to automate the operational and marketing aspects of running their venue. The focus was on three key areas:

The Results

Since implementing automated marketing and community features, NXT LVL Gaming has seen significant improvements in customer retention and engagement.

What Made the Difference

Automatic "You've Been Beaten" Emails

When a customer's lap time gets beaten, they automatically receive an email. This simple automation has become one of the most effective drivers of repeat visits. Customers who might not have thought about returning suddenly have a reason to come back.

"The automated emails work. People come in specifically saying 'I got the email that someone beat my time.' That's exactly the behavior we wanted to create."

Group Traffic Sessions

Before implementing Multitap's traffic mode, walk-in groups would split up across individual rigs. Now, multiple drivers join the same locally-hosted server full of AI traffic — any car, any traffic map, NoHesi-style — with a shared scoreboard.

Quiet floor hours turn into packed social sessions. Corporate events especially benefit: everyone is in it together, dodging traffic against the same scoreboard, instead of racing solo on isolated rigs.

Discord Integration

The Discord server has become a hub for the NXT LVL Gaming community. Leaderboard updates post automatically, drivers challenge each other, and event announcements reach engaged customers directly.

The community has grown organically as existing customers invite friends who are interested in sim racing.

Lessons Learned

From their experience, the NXT LVL Gaming team shares these insights for other sim racing venues:

1. Automate the repetitive stuff. Time spent manually sending emails is time not spent on customer experience.
2. Competition drives engagement. People want to compete. Leaderboards and notifications tap into that drive.
3. Community matters. A Discord server or similar community platform keeps customers connected between visits.
4. Skill grouping is critical. Nothing kills the experience faster than mismatched skill levels in the same session.
5. Data helps decision-making. Knowing which tracks are popular, which times are busiest, and which customers are most engaged helps optimize operations.

Visit NXT LVL Gaming

Want to see Multitap in action? NXT LVL Gaming welcomes visitors to experience their venue and see how the software works in a real sim racing environment.